Market analyst CB Insights has included Pakistani fintech startup NayaPay in its prestigious seventh annual Fintech 100 list, according to a press release issued on Thursday.
The Fintech 100 list highlights early and mid-stage startups that are leading innovation in the financial technology sector. CB Insights’ research team selected these companies based on various metrics, including deal activity, industry partnerships, investor strength, and employee headcount, among others.
Notably, 52 of the companies on the list are from outside the United States, including 17 from “11 emerging and developing economies.”
“The 2024 Fintech 100 winners are high-momentum companies shaping the future of financial services,” said Laura Kennedy, Principal Analyst at CB Insights. She added, “This year’s cohort is unsurprisingly deploying AI across a wide variety of solutions. But they’re also diverse in their reach in emerging and developing economies, and focus on everything from fraud prevention to financial inclusion.”
NayaPay CEO Danish Lakhani expressed his gratitude, saying, “We are deeply honoured to be recognised by CB Insights as one of the most promising fintech startups of 2024. This acknowledgment strengthens our resolve to empower millions of unbanked and underserved Pakistani consumers and businesses—enabling them to manage their finances with ease, security, and trust. We will continue to innovate and tailor our offerings to meet the unique needs of Pakistan’s growing digital economy.”
NayaPay has previously been included in the Forbes Asia 100 to Watch list and has been awarded Best Fintech at the Pakistan Banking Awards. The press release noted that the firm is “revolutionising how individuals and businesses in Pakistan manage their finances by offering intuitive solutions for everyday transactions and beyond.”
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