Introduction
In an era where technological advancements often evoke concerns about job displacement, Pakistan stands out as a beacon of optimism. According to a recent research study by Ipsos, Pakistan is ranked at the top globally in the adoption of technology. This positive sentiment among its citizens is a testament to their belief that modern technology will create more jobs rather than eliminate them. The findings were unveiled at the launch of Ipsos’ flagship survey, “Ipsos Global Trends,” in Pakistan.
Unveiling Ipsos Global Trends in Pakistan
Ipsos Global Trends: Survey Overview
On Friday, Ipsos Global Chief Knowledge Officer Simon Atkinson launched the “Ipsos Global Trends” survey in Pakistan. The study, which involved 50,000 interviews across 50 countries, represents 90% of the global gross domestic product (GDP) and 75% of the global population. Conducted between February 15 and April 23, 2024, the adult survey revealed profound insights into the values and beliefs of Pakistanis, especially in the realm of technology adoption.
Key Findings on Technology Adoption
According to the survey, a staggering 89% of Pakistanis agree that modern technology is essential for solving future problems. This strong belief in the positive impact of technology contrasts with global apprehensions about job losses due to technological advancements. Only 9% of Pakistani respondents expressed disagreement.
Pakistan’s Position in Global Technology Adoption
Leading in Technology Adoption
Pakistan’s leadership in technology adoption is evident as it ranks at the top position globally. This reflects a broader cultural acceptance and enthusiasm towards integrating technology into daily life and business practices.
Adoption of Artificial Intelligence (AI)
Pakistan ranked fifth among the 50 countries surveyed in the adoption of artificial intelligence (AI). Sixty-nine percent of Pakistani citizens believe that AI will create more jobs than it will destroy, compared to 23% who disagree. This positions Pakistan as a forward-thinking nation ready to embrace AI’s potential benefits.
Embracing Electric Vehicles (EVs)
Another area where Pakistan leads globally is the adoption of electric vehicles (EVs). Eighty-four percent of surveyed Pakistanis emphasized the importance of switching from oil-based engines to electric motors in cars, while only 11% disagreed. This strong demand signals a significant opportunity for government policies and the automotive sector to align with the public’s preference for EVs.
Contrasting Trends: Life Expectancy and Optimism
Life Expectancy Beliefs
While Pakistan excels in technology adoption, it ranks in the bottom tenth position regarding life expectancy beliefs. Only 24% of Pakistanis believe they will live to be 100 years old, while 56% are skeptical. This reflects a disparity between technological optimism and health-related expectations.
Unique Blend of Traditionalism and Modernity
The survey revealed that Pakistanis exhibit a unique blend of traditionalism, nostalgia, and status consciousness. They value family, religion, material goods, global brands, and career success. Despite a stronger focus on physical health over mental health, Pakistanis remain more optimistic and happier than the global average.
Addressing Global Concerns
Like many around the world, Pakistanis are concerned about wealth inequality. They value quality customer experiences, individual autonomy, and have a present-focused mindset due to uncertainties about the future. Leveraging technology, social media, youth, and women, while building brand trust, can address societal divisions, economic disparities, and climate change.
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Insights for Business Growth
Guiding Businesses with Survey Insights
The findings from the Ipsos Global Trends survey provide invaluable insights for businesses, especially in fast-moving consumer goods (FMCGs), media communications, and banking sectors. These insights can help drive growth and economic development by aligning business strategies with the values and beliefs of Pakistani consumers.
Event Highlights
The survey results were unveiled at an event held at HBL Tower in Karachi, organized in collaboration with Brain Child Communications and Habib Bank Limited. The session featured opening remarks from Brain Child Communications CEO Farhan Khan and presentations by Ipsos Pakistan CEO and MD Abdul Sattar Babar.
Conclusion
Pakistan’s top ranking in technology adoption and its citizens’ positive outlook towards technological advancements highlight the country’s potential for economic growth and innovation. By embracing technology, AI, and EVs, and addressing global concerns through optimistic and forward-thinking strategies, Pakistan is well-positioned to lead in the digital age.
FAQs
1. What is the Ipsos Global Trends survey?
The Ipsos Global Trends survey is a comprehensive study conducted by Ipsos, involving 50,000 interviews across 50 countries, representing 90% of the global GDP and 75% of the global population. The survey explores global values and beliefs, including technology adoption.
2. Why is Pakistan ranked at the top in technology adoption?
Pakistan is ranked at the top in technology adoption due to the strong belief among its citizens that modern technology can solve future problems and create more jobs instead of eliminating them.
3. What percentage of Pakistanis believe in the positive impact of artificial intelligence (AI)?
Sixty-nine percent of Pakistanis believe that technological advances like artificial intelligence will create more jobs than they destroy.
4. How do Pakistanis view the transition to electric vehicles (EVs)?
Eighty-four percent of Pakistanis believe that switching to electric vehicles is important, indicating a strong demand for EV adoption in the country.
5. What unique characteristics set Pakistan apart according to the survey?
Pakistanis exhibit a unique blend of traditionalism, nostalgia, and status consciousness. They prioritize physical health, are concerned about discrimination, and are generally more optimistic and happier than the global average.
